About SmartJob
SmartJob is an IT outsourcing and recruitment company born eight years ago in Chile. They are fully committed to supporting digital transformation, helping other companies get the best talent on board, and delivering a seamless experience both for candidates and business owners. Over the years, SmartJob built a proficient team of experts with a core focus set on innovation and smart practices. That's how the company could expand its operations to Colombia and the US in 2020 offering IT staff augmentation services.
Struggling to adapt to the competitive US market
During their expansion process the SmartJob team was attending training courses and acceleration programs with barely any results. The company was used to dealing with a wide array of clients in Latin America with a clear understanding of their needs and pain points.
However, when entering the US market, they struggled to fit their services in such a competitive and complex landscape and to build their initial ecosystem. SmartJob needed a new strategy to approach this challenging market, defining its ideal customer, and shaping the services the company already offered in Latin America.
Building a supportive network with Base Miami
The company needed to learn the steps for a soft landing in the US in-depth. The SmartJob team joined Base Miami’s Market Entry Bootcamp alongside other Latin American companies looking to position their products and services abroad.
This one-month program only takes place on selected dates, and 12 companies are chosen to be part of the experience. The goal is to give founders key resources to approach the US market while building a supportive network. Through workshops, networking activities, and 1:1 sessions with market entry specialists and mentors, execs get a grasp of the Miami tech ecosystem and the main mistakes to avoid in the expansion process.
SmartJob lands its first US client
The Market Entry Bootcamp helped SmartJob define how to offer its services in the US, narrowing its focus to become specialists in its niche and determining which was their ideal client. The team also had the chance to connect with other Latin American founders who embarked on the same journey, sharing valuable experiences and insights. SmartJob finished its participation in the program in July 2021, and by November, they were closing its first contract with a client in the US. The company is currently working on setting up its offices in Miami to give its clients more personalized services.
What they said
“One of the things we liked the most about the program was that we could identify where to focus and specialize with our services. We realized we had to narrow our offer by being more specific. We also liked the networking opportunities. Meeting other Latin American companies in the program, all in different stages, allowed us to share information and opinions about their internationalization process. The 1:1 sessions were crucial to get feedback about what we were doing wrong, what aspects could be improved and what was already working great for the company. It was a very personalized approach even though we shared the program with other companies. The program finished in July, and we were getting our first client in the US by November.” Ximena Cofre - Technology Director SmartJob
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